The problem is that this assumes that their being involved in political signaling is bad for them. I doubt it is. I’m sure there’s a reason they’re kicking money into this stuff.
Because many companies have chosen to embroil themselves in politics and people don't like it, there's an opportunity for competitors that know better:https://www.wsj.com/articles/woke-capitals-political-warning-11612568436?mod=opinion_major_pos3 …
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Or: its bad for them, but getting bullied by journalists & culture warriors is worse.
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