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ContentEd is the conference where
#ContentStrategy takes the spotlight. For truly content-focused talks and takeaways, join us in Bristol this year at#ContentEd20. It's not one to miss. Book your early-bird pass: http://bit.ly/2NNd9cR pic.twitter.com/1Nk20jndxd
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Sometimes our comms tailor more to digital extroverts. By that, we're talking about the types of people who are comfortable posting and sharing online. But what about introverts? Here's how to engage introverts in your campus community building efforts: http://bit.ly/2LAi8kH pic.twitter.com/Hu8qrrY3Hg
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A year-long narrative can create a story around an audience's experience and show that you understand their journey - pain points and all. Here's how to develop a 12 month narrative for your institution: http://bit.ly/2p4Sc6b
#content#storytellingpic.twitter.com/BmKxaOh43i
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Are students switching off of social media? It's worth thinking about whether your
#ContentStrategy considers offline#content, as well as specific social platforms. We share our top offline campaigns by youth brands to spark your inspiration: http://bit.ly/2zmuRPG#hesmpic.twitter.com/LUFr8olLCm
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Find your new tool, trick or takeaway in one of our
#ContentEd20 talks. We're releasing our programme soon. Keep an eye out... See who has taken the stage in previous years: http://bit.ly/3afaFA3 pic.twitter.com/sk6Ki8wDoB
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What is
#ContentStrategy? We think you can break it down into 8 core components: goals, audience, vision, creative, structures, promotion, performance, and people. You'll find out what each components entails in@ContentEdLive's FREE webinar. Tune in: http://bit.ly/2QTaWBp pic.twitter.com/u95f5OjClY
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You spends weeks - even months - creating a strategy for your institution, only for it to sit unused on a desk. How then do you create a *usable* strategy? We share five things to consider when designing a strategy to ensure it will be implemented: http://bit.ly/2AwzuGZ pic.twitter.com/JBc4hgBni8
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Is your content based on a detailed understanding of your audience? Have you led research that shifted your institution to a more user-centred approach to
#content? If yes, nominate yourself for a User Focus Award at the ContentEd Awards this year: http://bit.ly/359UMrR pic.twitter.com/hbo6v4Kx48
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How do you tell a story full of tension?
Personify the problems you're trying to tackle.
Showcase real people with real lives.
Let failure set the scene for success.
We share more tips to add tension: http://bit.ly/2RtShZL #storytellingpic.twitter.com/AKm80mHbxz
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Reddit: an open discussion forum full of focused communities. And the best part? There's loads of subreddits discussing college and university topics. Here's how to use Reddit to inform your
#ContentMarketing: http://bit.ly/2uRLfbM via@ContentEdLivepic.twitter.com/4rY0RUrcmT
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Ask yourself: What would be your ideal job description? What is your dream project? Your appraisal can give you the answers. Here's how to use workshop activities in your appraisal to assess your current role and reflect on new avenues: http://bit.ly/302GVlt pic.twitter.com/UERVpbsEKU
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A content strategy solves problems. And we'll tell you how. Our CEO,
@tracyplayle, shares an introduction to#ContentStrategy for all education institutions in a FREE webinar. Watch now: http://bit.ly/2QTaWBp pic.twitter.com/qxqeA4qgjn
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NEW: As the Star Wars and Marvel series come to an end, our Head of Research,
@pez_sez, reflects on how the two films panned out (no spoilers!) - and ultimately, why it is essential to have a clear strategy from the start that all stakeholders buy into: http://bit.ly/3avSKW5 pic.twitter.com/WJmQqTp2lS
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Do you work in
#content, communications or marketing in education? If so, ContentEd is the conference for you. We're bringing experts from all over to Bristol this summer to share insights with content pros like you. Join us: http://bit.ly/2NNd9cR pic.twitter.com/r8DWMUdb13
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Your institution's tone of voice defines and differentiates you from the rest. How to define and create a consistent tone of voice in your
#ContentStrategy: http://bit.ly/2Risg1A via@GatherContentpic.twitter.com/9FyA6qUkid
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Should you make more video content? What time should you post? What should you include in a persona? Our response? It depends. Our Head of Research reflects on why we need more context about your institution and audience to provide better answers: http://bit.ly/2NtXIbV pic.twitter.com/KvHgEgRQ6R
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So, your team have been working on a really great project. You want to show it off. How, you ask? Showcase it to the sector with our ContentEd Awards. Nominate your team for one (or more) of our awards: http://bit.ly/359UMrR pic.twitter.com/wkx9HVrgCX
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Analytics show you what currently works (or not), but not what should or could work. It can form a background context, but not the whole story. Here's why you shouldn't make new
#content decisions based on analytics data: http://bit.ly/2Xw1IMK pic.twitter.com/u76X02Aw4w
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Creating a content strategy? Let us guide you along the way. On
@ContentEdLive's course, you'll learn#ContentStrategy with weekly webinars. And you'll actually *do* it whilst learning. AND you'll receive 10% off with the code 'CONTENT20' before 31 Jan. http://bit.ly/2k6zRDJ pic.twitter.com/yHkmVy8uO7
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Moving quickly is not the same as moving effectively. Effective teams understand how it all fits the bigger vision. Rachel McConnell (
@Minette_78) shares eight key ways to create a fast and effective team: http://bit.ly/2TmCctl pic.twitter.com/5QWqyKxDee
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