Pickle Jar Communications

@picklejar

Strategic communications for the education sector. Social media, traditional media ... whatever works best. Led by and a very talented team.

UK
Vrijeme pridruživanja: veljača 2013.

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  1. 3. velj

    ContentEd is the conference where takes the spotlight. For truly content-focused talks and takeaways, join us in Bristol this year at . It's not one to miss. Book your early-bird pass:

    A ContentEd delegate reading in the crowd.
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  2. 3. velj

    Sometimes our comms tailor more to digital extroverts. By that, we're talking about the types of people who are comfortable posting and sharing online. But what about introverts? Here's how to engage introverts in your campus community building efforts:

    A dark room with one person sitting on a bench. Text reads "Campus community building for introverts".
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  3. 31. sij

    A year-long narrative can create a story around an audience's experience and show that you understand their journey - pain points and all. Here's how to develop a 12 month narrative for your institution:

    An illustration of a sign that reads "To be continued...". Text reads "Creating a 12-month narrative to tell a single story."
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  4. 30. sij

    Are students switching off of social media? It's worth thinking about whether your considers offline , as well as specific social platforms. We share our top offline campaigns by youth brands to spark your inspiration:

    A group of students in conversation whilst on their phones. Text reads "The Digital Detox Demographic".
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  5. 29. sij

    Find your new tool, trick or takeaway in one of our talks. We're releasing our programme soon. Keep an eye out... See who has taken the stage in previous years:

    Padma Gillen on stage at ContentEd 2019.
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  6. 28. sij

    What is ? We think you can break it down into 8 core components: goals, audience, vision, creative, structures, promotion, performance, and people. You'll find out what each components entails in 's FREE webinar. Tune in:

    Screenshots of course materials and templates.
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  7. 27. sij

    You spends weeks - even months - creating a strategy for your institution, only for it to sit unused on a desk. How then do you create a *usable* strategy? We share five things to consider when designing a strategy to ensure it will be implemented:

    Stacks and stacks of books. Text reads "Creating usable strategies instead of dust collectors".
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  8. 27. sij

    Is your content based on a detailed understanding of your audience? Have you led research that shifted your institution to a more user-centred approach to ? If yes, nominate yourself for a User Focus Award at the ContentEd Awards this year:

    An ContentEd award winner walking to the stage.
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  9. 24. sij

    How do you tell a story full of tension? 👉Personify the problems you're trying to tackle. 👉Showcase real people with real lives. 👉Let failure set the scene for success. We share more tips to add tension:

    A rope above water. Text reads "9 ingredients for stories that taste of tension".
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  10. 24. sij

    Reddit: an open discussion forum full of focused communities. And the best part? There's loads of subreddits discussing college and university topics. Here's how to use Reddit to inform your : via

    Stephen App on the right. Text reads "Using Reddit to inform your content marketing".
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  11. 23. sij

    Ask yourself: What would be your ideal job description? What is your dream project? Your appraisal can give you the answers. Here's how to use workshop activities in your appraisal to assess your current role and reflect on new avenues:

    A man standing on top of a cliff at sunset. Text reads "You need to appraise you. Yes, you."
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  12. 23. sij

    A content strategy solves problems. And we'll tell you how. Our CEO, , shares an introduction to for all education institutions in a FREE webinar. Watch now:

    Screenshots of course materials and templates.
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  13. 22. sij

    NEW: As the Star Wars and Marvel series come to an end, our Head of Research, , reflects on how the two films panned out (no spoilers!) - and ultimately, why it is essential to have a clear strategy from the start that all stakeholders buy into:

    Star Wars LEGO figures. Text reads "Star Wars, Marvel and some lessons for HE content strategists".
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  14. 22. sij

    Do you work in , communications or marketing in education? If so, ContentEd is the conference for you. We're bringing experts from all over to Bristol this summer to share insights with content pros like you. Join us:

    Sarah Richards speaking at ContentEd 2019.
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  15. 21. sij

    Your institution's tone of voice defines and differentiates you from the rest. How to define and create a consistent tone of voice in your : via

    A neon sign which reads "hello".
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  16. 21. sij

    Should you make more video content? What time should you post? What should you include in a persona? Our response? It depends. Our Head of Research reflects on why we need more context about your institution and audience to provide better answers:

    Text reads "There are no right answers in a content strategy, but there are better answers".
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  17. 20. sij

    So, your team have been working on a really great project. You want to show it off. How, you ask? Showcase it to the sector with our ContentEd Awards. Nominate your team for one (or more) of our awards:

    Glitter in the background. Text reads: "ContentEd Awards. #ContentEd20".
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  18. 20. sij

    Analytics show you what currently works (or not), but not what should or could work. It can form a background context, but not the whole story. Here's why you shouldn't make new decisions based on analytics data:

    A screenshot of an analytics page. Text reads "Why we shouldn't make content decisions based on analytics data".
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  19. 17. sij

    Creating a content strategy? Let us guide you along the way. On 's course, you'll learn with weekly webinars. And you'll actually *do* it whilst learning. AND you'll receive 10% off with the code 'CONTENT20' before 31 Jan.

    ContentEd branded arrows. Text reads "Content strategy course: An online learning programme and toolkit".
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  20. 17. sij

    Moving quickly is not the same as moving effectively. Effective teams understand how it all fits the bigger vision. Rachel McConnell () shares eight key ways to create a fast and effective team:

    A group of people working on laptops.
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