New! Facebook has added the ability to create custom audiences for ads based on a user’s “Offline Activity”
h/t @MosheIsaacianpic.twitter.com/llXxQp0oN9
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e.g. if you buy something from the platform I work for, the audience segmentation prog checks the bookstore & supermarket it also works for
That supermarket segmentation might also have a loyalty card that shares data with (eg) a phone network
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