Why Google Cloud is battling AWS, Azure, in the red-hot PostgreSQL market infoworld.com/article/366054
The "why" is answered in the title ("red hot"). Perhaps a better question: what changed at Google? A PostgreSQL service is good for customers, but for personal promo...?
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Aurora has a lot of mindshare. It checks a lot of "board room table" boxes: performance, durability. Those ex-Oracle sales folks aren't going to make commission if they are constantly losing deals over Aurora. You're right about moons, but writing a net-new storage tier is hard!
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I also have some concerns about lock-in. But I'm sure that Google mostly pursued AlloyDB because disaggregated storage on top of Postgres actually makes a lot of sense for some use cases. That should not be dismissed.


