Encodings, man.pic.twitter.com/rYFPttKq8i
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A hyphen (\u002d) is not. An en-dash (\u2013) is "\xE2\x80\x93"in Windows-1252, which in UTF-8 translates back to "–"
Figured it out using http://www.i18nqa.com/debug/utf8-debug.html …. I also recommend @justinweiss's post: http://www.justinweiss.com/articles/3-steps-to-fix-encoding-problems-in-ruby/ … /c @peidran
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