Pe:p LajaOvjeren akaunt

"Our product is high quality" That'd be my basic assumption "Our support actually solves your issues" Wouldn't expect anything less. "We provide great value for money" Thanks for not ripping me off? How many of your competitive advantages are actually tablestakes?

"If you asked the customer what they wanted, they may actually say – they just want to be left alone! And that’s a really hard insight to build a business model around" - @adamferrier

You read books, listen to podcasts, talk to experts, attend conferences, take courses. You know what you should do, and how to do it. You just don't do it. Failure to execute. Why does that happen?

Soft innovation and emotional points of difference will go much further in the world of endless features and benefits.

So many of the marketing concepts are from a bygone era 4 Ps? 1965. Most people didn't have a TV back then. USP? 1940s. Back then it was easy to have a USP, there weren't that many products around. Things have changed dramatically since then. Need to rethink differentiation.

Make products for your customers, instead of trying to find customers for your products.

When I see an audiobook thats like 3hrs I'm jumping for joy. 8-9 hrs? I sigh, and feel all kinds of negative feelings.

"Just ok is not ok" is a great and catchy campaign, but totally not believable because it's AT&T

I gotta say, typing my email is a much better experience now that the domain name is just @cxl.com

Here are some disappointing books I've read recently: "What Great Brands Do" was a big *yawn*. "Building a Storybrand" - Basic and naive. "Brand Identity Breakthrough". The worst. "The Power of Cult Branding" - Meh. What have been some 'meh' reads for you recently?

Who has a copy-heavy sales page with enough traffic to run A/B tests on? I'll improve your conversions, free. I'll do a few rounds of @copytesting and improve your copy based on its input. We'll do an A/B test at the end, and publish the case study on Copytesting blog.

When I think about the goals I had for myself some years ago, I've done really well. But now I think what modest goals those were. It's like constantly leveling up, and taking on bigger, tougher challenges. It'd be easy to stay at lower levels, but oh so boring.

give you*

Sometimes books you you a whole blueprint to follow. @thejoeycoleman's Never Lose a Customer Again is one of those books. Pure gold. If you don't have a robust customer experience system in place, just follow the steps in the book. I know I'm on it.

One of the key responsibilities of a CEO is to say "no" to most of the new opportunities, shiny new toys and once-in-a-lifetime-chances. And at the same time, set priorities, keep focus. You'll get a lot of flack for it ("my ideas get shot down!"), but it's necessary.

How to have a massive network, and know everyone in 3 easy steps 1. Easiest, most effective: invite different people for lunch every single (business) day. 2. Go to conferences and meetups. 3. Show your work on social media, blogs, podcasts etc. Do this consistently.

Likely future scenario: tracking of non-logged in users will disappear within 24 months.