Pe:p LajaGeverifieerd account

@peeplaja

B2B strategy, messaging, and optimization. Founder . Product-based differentiation is going away, act accordingly.

Austin, TX
peeplaja.com
Geregistreerd in januari 2009
Geboren op 24 juni
4.795 foto's en video's Foto's en video's

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  1. Vastgemaakte Tweet
    8 mei

    I've been massively nerding out on competitive strategy these past years. There's a lot that goes on there, and a lot of theory/background one should know to have a full picture. Here's a great, simplified way to think about competitive strategy. A 🧵:

    3 antwoorden 13 retweets 142 vind-ik-leuks
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  2. 2 uur geleden

    Our group of companies - , and will turn 10 this fall. It's been a wild journey. So many changes, so many learnings. And only getting started. Our original name was Markitekt (mother company). This was the website we launched with 10 yrs ago.

    2 antwoorden 15 vind-ik-leuks
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  3. 3 uur geleden

    Did you know I started a product marketing podcast on ? Talking to product marketing leaders about messaging, storytelling and taking a stand. Episodes up with and . Today dropping episode 3! Follow here

    1 antwoord 1 retweet 8 vind-ik-leuks
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  4. heeft geretweet
    13 uur geleden

    Learn how to build a global brand, without a global budget with . 👉

    3 retweets 5 vind-ik-leuks
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  5. heeft geretweet
    26 jul.

    via What is ? In this highlight from the latest episode, explains it in his own words! Watch below 👇

    1 retweet 1 vind-ik-leuk
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  6. 18 uur geleden

    "If you give a good idea to a mediocre team, they will screw it up; if you give a mediocre idea to a great team, they will either fix it or throw it away and come up with something that works." - Ed Catmull

    7 retweets 50 vind-ik-leuks
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  7. 19 uur geleden

    Features vs benefits. People *do* look for specific features. Dumbing everything down to final benefits leaves every company saying "peace of mind" or "make more money". How do you balance storytelling and features? Here's how from thinks about it.

    9 vind-ik-leuks
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  8. 25 jul.

    Spot on. Why try to find mutually convenient times and drag the hiring process along if you could do it via Loom etc. Would dramatically speed up the process.

    The vast majority of work is doing asynchronously and through text communication. It feels anachronistic that the majority of the interview process is simultaneous and through video/in-person. Good email and IM skills are required in the current knowledge workforce.
    3 antwoorden 1 retweet 12 vind-ik-leuks
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  9. 23 jul.

    These days you have so many channels - social, ads, email, sales, PR, website, blog, etc etc. If different teams are running each thing, how do you make sure the same story is told? explains how they do it at

    2 retweets 14 vind-ik-leuks
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  10. 23 jul.

    Smart analysis. "Sacred cows will – must – be slaughtered if the bet is to be won."

    Not Your Mother's Tiffany is not a bad bit of advertising. Despite what loyalists are saying.
    1 retweet 6 vind-ik-leuks
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  11. 21 jul.

    All too often companies are selling to everyone. It's hard to say "no" to money. But if your company is targeting all revenues indiscriminately, it's difficult to innovate on customer value at high speed. is very specific on whom they sell to. explains.

    4 retweets 9 vind-ik-leuks
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  12. 21 jul.

    If you're looking for a new perspective on getting more organized, get this book. A good deal right now

    My book Mind Management, Not Time Management is under $2 on Amazon Kindle ebook today! Get your copy here:
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    3 antwoorden 2 retweets 17 vind-ik-leuks
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  13. heeft geretweet
    20 jul.

    We just had on the The Recognized Authority podcast talking about how to grow a consulting firm into a business empire. Check it out here:

    1 retweet 4 vind-ik-leuks
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  14. 20 jul.

    Best practices should be where you start, not where you end up.

    Als antwoord op @peeplaja
    If everyone follows the best practices, they kind of optimize what they are doing. However, that will also lead to the point of sameness. It takes courage and confidence to aim for originality.
    1 antwoord 2 retweets 2 vind-ik-leuks
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  15. 20 jul.

    If you want to learn the problems your customers have, conduct jobs-to-be-done research. To discover usability issues, run user testing. To learn how to improve your product, do user research. To land more customers, conduct message testing to improve your marketing.

    1 antwoord 4 retweets 24 vind-ik-leuks
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  16. 20 jul.

    Over time, competitors will become more similar... eventually to the point of sameness. Constant comparison and benchmarking lead to conformity. You gravitate towards what you focus on. Focus less on the competition and more on original thinking.

    3 antwoorden 4 retweets 24 vind-ik-leuks
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  17. 20 jul.

    If any of the new stuff you ship is what the market wants, others will copy you. It's just a matter of time. It's wise to build moats around your stuff, so it's harder to copy. Here's how is thinking about moats for .

    1 antwoord 2 retweets 11 vind-ik-leuks
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  18. 19 jul.

    When found themselves in a commoditized category, they decided to double down on a particular target market AND new tech. How did those decisions impact how they run their business? explains

    1 antwoord 3 retweets 17 vind-ik-leuks
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  19. 16 jul.

    The ROI of research comes from acting on the insights. Research alone is just cost. Need data to insights to action.

    3 retweets 27 vind-ik-leuks
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  20. 16 jul.

    "Plans are useless, but planning is indispensable" As we've all seen, annual plans are regularly diverted from or ignored. Often it's because companies learn what works in practice, and stop caring what should be done on paper.

    1 retweet 14 vind-ik-leuks
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  21. 16 jul.

    Too many folks spend years searching for simplicity, certainty, binary advice. Do this, don't do that. Oversimplification and reductionism is peddled by scam-experts who like to paint the world in monochrome. In reality, there are no one-size-fits-all models or solutions.

    2 antwoorden 3 retweets 46 vind-ik-leuks
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