Don't attack incumbents head-on. Grow in the margins of their business, then surprise them.
The best marginal market is the one that's small because it's the future, but no one realizes it yet.
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Tell that to Blackberry. First mover advantage doesn't take you all the way!
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Sounds like disruptive innovation?
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@paulg:@geoffreyamoore referred to this marginal market as "beachhead" in Crossing The Chasm.Thanks. Twitter will use this to make your timeline better. UndoUndo
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Like Amazon 20 years ago,
@netflix 10 years ago (Blockbuster could have bought them!), or @TeslaMotors today. -
Really? Not sure if a company with a market cap of 56B qualifies under "no one realizes it yet"
End of conversation
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Like electric cars, for example?
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Monopolize you first market. And that will be a small market especially if you are a small startup.
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Used smartphones: the $17 billion market you may never have heard of. https://www2.deloitte.com/xe/en/pages/technology-media-and-telecommunications/articles/tmt-pred16-telecomm-used-smartphones-17-billion-market.html …pic.twitter.com/kyPs6AXewU
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Some other ways to find these markets: Explore the edges/fringes, find intersections of old business & new technology, or of 2 new techs..
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