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paulg's profile
Paul Graham
Paul Graham
Paul Graham
Verified account
@paulg

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Paul GrahamVerified account

@paulg

paulgraham.com
Joined August 2010

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    Paul Graham‏Verified account @paulg 23 Jul 2017

    Don't attack incumbents head-on. Grow in the margins of their business, then surprise them.

    1:36 AM - 23 Jul 2017
    • 421 Retweets
    • 1,230 Likes
    • Edrick Natalia Carrasco Woodside Capital Jeromy Dixson Gichobi Arzhang Pishdad Evan Deogratias Alphonce Archit Chandra
    17 replies 421 retweets 1,230 likes
      1. New conversation
      2. Paul Graham‏Verified account @paulg 23 Jul 2017
        Replying to @paulg

        The best marginal market is the one that's small because it's the future, but no one realizes it yet.

        12 replies 204 retweets 588 likes
      3. 1 more reply
      1. Colette Grgic‏ @ColetteGrgic 23 Jul 2017
        Replying to @paulg

        And advice to incumbents: the distance between you and your customers is the magnitude of disruption you should expect

        0 replies 4 retweets 20 likes
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      1. Thilo Konzok‏ @thilokonzok 23 Jul 2017
        Replying to @paulg

        Even better: Grow as a parasit of their platform, then surprise them.

        0 replies 1 retweet 2 likes
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      1. New conversation
      2. Jonathan Bill‏ @jonsonbill 23 Jul 2017
        Replying to @paulg

        Partnering with incumbents also works in the periphery

        1 reply 0 retweets 9 likes
      3. 1 more reply
      1. New conversation
      2. Thomas Petersen‏ @Hello_World 23 Jul 2017
        Replying to @paulg

        Innovators Dillema

        1 reply 1 retweet 5 likes
      3. UX.pragmatist‏ @ClayNichols 23 Jul 2017
        Replying to @Hello_World @paulg

        Innovators SOLUTION (sequel) is even better

        1 reply 0 retweets 0 likes
      4. Thomas Petersen‏ @Hello_World 23 Jul 2017
        Replying to @ClayNichols @paulg

        Innovators Solution was good but it wasn't as groundbreaking as the insights ID provided IMO.

        0 replies 0 retweets 0 likes
      5. End of conversation
      1. New conversation
      2. Nicky Williamson  🌏 ✈️ 🌏 ✈️ 🌏‏ @NickyWill100 23 Jul 2017
        Replying to @paulg

        Eventbrite

        1 reply 0 retweets 0 likes
      3. Rob Wood‏ @RobWoodWasHere 23 Jul 2017
        Replying to @NickyWill100 @paulg

        Corleone.

        0 replies 0 retweets 3 likes
      4. End of conversation
      1. Jonathan Libov‏ @libovness 23 Jul 2017
        Replying to @paulg

        Put otherwise: Remind yourself that the current incumbents grew in the margins of the incumbents they unseated

        0 replies 0 retweets 2 likes
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      1. ⦿ Alexander‏ @Alexhorre 30 Jul 2017
        Replying to @paulg @abatalion

        Innovator's dilemma

        0 replies 0 retweets 1 like
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      1. Dylan Bathurst‏ @dylanbathurst 23 Jul 2017
        Replying to @paulg

        That is why I think @AptDeco will eventually topple Letgo OfferUp Craigslist etc. It's not even on their competitive radar yet.

        0 replies 0 retweets 1 like
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      1. Juan Ignacio  👨‍🚀  🇻🇳‏ @juancaviglia 23 Jul 2017
        Replying to @paulg

        Cc @luiscaviglia

        0 replies 0 retweets 1 like
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      1. Sakthi‏ @hello_Sakthi 23 Jul 2017
        Replying to @paulg

        Just like Facebook acquisition of Instagram ?

        0 replies 0 retweets 1 like
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      1. Bedros‏ @bedros 29 Jul 2017
        Replying to @paulg

        That's the plan

        0 replies 0 retweets 0 likes
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      1. Hugh Minson‏ @minceontoast 23 Jul 2017
        Replying to @paulg

        What happens if you attack them head-on?

        0 replies 0 retweets 0 likes
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      1.  🤕‏ @shorifvl 23 Jul 2017
        Replying to @paulg

        Gorilla warfare

        0 replies 0 retweets 0 likes
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      1. Nishant Gupta‏ @itsguptanishant 23 Jul 2017
        Replying to @paulg

        It is the classic poker strategy.

        0 replies 0 retweets 0 likes
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