The best marginal market is the one that's small because it's the future, but no one realizes it yet.
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And advice to incumbents: the distance between you and your customers is the magnitude of disruption you should expect
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Even better: Grow as a parasit of their platform, then surprise them.
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Partnering with incumbents also works in the periphery
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Innovators Dillema
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Innovators SOLUTION (sequel) is even better
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Innovators Solution was good but it wasn't as groundbreaking as the insights ID provided IMO.
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Eventbrite
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Corleone.
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Put otherwise: Remind yourself that the current incumbents grew in the margins of the incumbents they unseated
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Innovator's dilemma
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That is why I think
@AptDeco will eventually topple Letgo OfferUp Craigslist etc. It's not even on their competitive radar yet.Thanks. Twitter will use this to make your timeline better. UndoUndo
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Just like Facebook acquisition of Instagram ?
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That's the plan
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What happens if you attack them head-on?
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Gorilla warfare
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It is the classic poker strategy.
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