Raising series A is when founders' beliefs are forced (sometimes suddenly and painfully) to converge with reality.
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You can fool investors, but you can't fool customers.
The reason customers are harder to fool than investors is not just that they know their needs better. They also have the option of waiting.
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And they have millions of alternatives.
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Very true I can spend 6 months researching before buying especially if I have a specific interest in what I buy (for me coffee machines).
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Also the level of knowledge that consumers have today is very high. Access to information has changed a lot of b2c . Put pressure on sales.
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Or churning.
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And customers rarely experience FOMO in the way investors do
End of conversation
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ユーザーは騙せないけど投資家は騙せる。ユーザーは当事者だから本当にそれが必要か知ってるし必要か選ぶ権利も持ってる。良いことを言って投資家を騙してもその次に待ってるのはユーザーの判断。だからプロジェクトはユーザーの判断という本質を極めるべき。資金調達は良いことを言えばいい。
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Mmmmm........... I smell (or in this case taste) Juicero. :)
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