Google search improves the world immensely. Ads are how they pay for it. Ads are Google's day job, not its whole focus.
It's dishonest to claim that working at e.g. Google is merely targeting ads, not improving the world.
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The fact that making money is not Google's whole focus is part of the reason it makes so much money.
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the sum of vectors is going in the wrong direction. eg, political advertising. zero transparency on micro targeting.
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The ads are paying for the whole rest of it, which is massive amounts of free value to the whole world.
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they still deserve immense scrutiny, because they hold immense power
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I agree. But it does lead to a situation where other companies struggle to find top experts (absorbed by G., high pay), -> less diversity
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Every work improves the world - isn't it?
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and there's another situation, for search it's a de facto oligopoly, barrier for market entry very high (maybe just specialized search),
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which leads necessarily to political questions; if results are filtered, they almost do not exist for broad audience
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I feel like no on disagrees with this.
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