Or when you're big enough where that kind of "mistake" has no actual (or even perceived) impact on your business...
Renaming Google "Alphabet" is the kind of mistake you make when you don't get contradicted enough.
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Outside of initial branding confusion, minimal downside, no? Supposedly lots of tax perks/flexibility in holding company structure.
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Tax/flexibility could have been achieved without the renaming with less disruption
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Why was it a mistake?
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I'm not quite convinced it was.
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If a Google project fails, everyone notices. If an Alphabet company fails, most people have no idea what Alphabet actually is.
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Alphabet is the parent company, no?
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Except that the subsidiary does a whole bunch of things that aren’t search. So no, that doesn’t sound better.
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Curious about why. For me, better Waymo than "Google car".
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They should have just named it GoogleGov... seeing they give all of our personal data without warrents to Uncle Sam
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