Google's dominance in search seems a cash cow almost as dangerous as Microsoft's dominance in operating systems was to them.
Necessity is the mother of invention, and Google, like Microsoft before it, has insufficient necessity.
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It’s a lifecycle of an organisation really.
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| Great observation. What should a leader do when the company has insufficient necessity?
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Except the structures and habits of search, like ML or ads, generalize better than PC operating systems.
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The structures and habits of OS generalized better than command lines.
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The necessity here is keeping that cash cow going. Incidentally, Microsoft has figured out how to keep their OS cash cow going quite nicely.
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Yes, that explains why it's the leading company in almost every new software tech field simultaneously. Because it doesn't "have necessity".
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But isn't Google doing quite well with DeepMind?
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To me Google seems like the new IBM. Will be around a long time, generate lots of cash. But nothing really exciting about it.
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Will they sell ads all that time?
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but google seems more paranoid & more foolish than msft was in 90s - in a positive sense
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