Usually badness = room for competitors. Not optimistic that's true for airlines, but interesting to think about.
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The thing to focus on might be exceptional service. Travelers want cheap, and that might be the best cheap change.
You could be qualitatively different by realizing that airline service defaults to bad, just as software defaults to insecure.
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One obvious step is to require feedback after every flight, a la Uber. Then you could use "seat racing" to find bad people.
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Not sure that helps. Finding bad people doesn't accomplish anything if you can't get rid of them (cf. standardized testing in schools).
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@VirginAmerica defaults to good…but then our silly civil aviation laws let@Delta pull the rug out.Thanks. Twitter will use this to make your timeline better. UndoUndo
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