A lot of our inborn biases are heuristics that work most of the time but fail in edge cases.
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People overvalue such biases. So violating them tends to be an insufficiently explored territory where you'll find good new ideas.
When I read that even animals dislike being treated unfairly, I automatically ask "How could one benefit from being treated unfairly?"
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That's a basic robust systems design feature right? When your system fails, recover to a known, 'controllable' state.
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There must be edge cases where you're treated unfairly yet end up net ahead, and the bias against unfairness means they'll be underpriced.
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"bias arbitrage"?
End of conversation
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that's a tool I use for training creativity. I always try to reverse an assumption, from that you get new ideas to reverse. Loop...
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Perhaps it's an evolutionary spur; I doubt that mongoose ancestors were the terror of large snakes.
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how does one get to the point where this thinking is automatic?
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startup founder is nothing but brutal unfairness for years - all on you. If you can tolerate it, massive payoff... eventually.
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