The problem comes when Amazon decides to respond to the threat.
People assume it's impossible to beat Amazon on price, but it isn't; Greentoe does: http://greentoe.com
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As does
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Book Depository nails it 9/10 times on price vs Amazon
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On Amazon one clicks to buy. Here he clicks to enter nondeterministic process of maybe buying in the end. Not really the same thing
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Priceline ..
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http://Wikibuy.com beats amazon while you shop on Amazon.
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Amazon doesn't compete only on price, also on availability, delivery, and customer service
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That's a perk, not a catch
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