i don't think this is *always* true. stories can be highly convincing, but they normally take longer than just listing facts.
Writing meant to convince will be twice as effective if it can be made half as long.
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But long copy often outsells short copy (providing it's relevant and well written)
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I am convinced
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Or, more persuasively: "Writing meant to convince will be twice as"
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Write tight
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Mind if I edit that down a bit? Shorter/Better.
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Write less. Say more.
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and end with a ?
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Not buying it ;-)
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