Mind if I edit that down a bit? Shorter/Better.
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Write less. Say more.
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Write short, speak less, listen more ?!
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But long copy often outsells short copy (providing it's relevant and well written)
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Long copies should be structured such that one is inquisitive to read what is below, otherwise long ones are discouraging at the 1st look?
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Look!*
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Write tight
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I call that short and sweet
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I'll always remember the first time I came across Demidovich's PMA. Short, clean, and far more content than most calculus textbooks.
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Briefer writing is more persuasive?
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Then how come State of the Union speeches are all over an hour long and average nearly 7,000 words now? http://www.presidency.ucsb.edu/sou_words.php
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Or, more persuasively: "Writing meant to convince will be twice as"
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i don't think this is *always* true. stories can be highly convincing, but they normally take longer than just listing facts.
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...so, iterating this argument, the empty string is infinitely convincing? :P
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I'm here to save Twitter for being lost, I've never used him but I've heard bad news about its price so I started using Twitter
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this tweet could have been cut by half
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and if it lists half as many reasons (with a lower limit of one)
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Writing half as much is more effective
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Not buying it ;-)
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