This is how it must have been at Kodak. "Should we make a digital camera? Nah, too expensive."
BMW management meets to decide whether to follow in the footsteps of Nokia. http://www.reuters.com/article/us-bmw-electric-strategy-exclusive-idUSKCN11F25Y …
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A cash cow can be a heavy monkey on your back.
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"How to expand into loss-making electriccars & retain its industry-leading profitability" The profit should enable them not stop them
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By some measure of interestingness other than appealing to consumers. That is the recipe for a succès d'estime.
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soccer moms with kids in ludicrous mode overtaking BMWs should have woken them! Pride before the fall..
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They're going to hire an ex-Microsoft top exec to kill them slowly from the inside ?
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Who wants electric powered car - really they are powered by coal or oil and thus probably have more emissions problems than a hybrid
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you might actually look that up instead of guessing
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@Reuters i3 only selling 25,000? What did they expect of pseudo super car with no back seat or trunk. I'm 6'2". hated driving in it.Thanks. Twitter will use this to make your timeline better. UndoUndo
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Lackluster i3 sales simply meant that public expects more than 80 miles of range for $45,000. Brand appeal couldn't overcome that.
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