Buchheit's Rule: It's better to make a few people really love you than a lot kind of like you.
Proposed corollary: Avoid domains where Buchheit's Rule doesn't apply. (E.g. politics, or the supply of commodities.)
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Now there are three hard things: caching, naming, determining if things are truly commodities. Example Water
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Or transform those domains so that Buchheit's Rule does apply. e.g., exploiting enthusiastic volunteers in politics.
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this is why I prefer B2B over B2C. Though niche B2C can be similar.
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