The i3 was one result from an investment of over $2 billion in a new production system. Success/failure is measured on return from that.
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Replying to @asymco
Return to be defined: €€, knowledge. Team still there?
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Replying to @gassee
BMW may not make it, but their failure will not come from making an ugly duckling.
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Replying to @asymco
i3 style controversial. I like it, I recall hatred of early Chris Bangle style, Bangle Butt now widely copied: Benz, Toyota etc.
6 replies 0 retweets 2 likes
Being copied doesn't make something good. Tailfins were widespread. They were never good design.
8:53 AM - 20 Jun 2016
1 reply
0 retweets
3 likes
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