Alt view 3: the other real problem is that not enough of us are willing to pay for news, so we get the click-bait ad-driven news we deserve.
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most people don't want to pay for news. If news is important to you, most likely you're price inelastic, thus sub model.
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if true, then you will pay for subscriptions, set to auto renew, and never think about it again as you read any article!
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Having to remember I subscribed to something is work.
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