If you're in a business with seasonality, look at your results seasonally adjusted. Otherwise you won't know how you're doing.
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@paulg Well, for 3 years in a row Q1/Q2 had low growth while Q3/Q4 had high growth... but the past few years that pattern hasn't shown up. -
@paulg So I was hoping that you had some magic way of figuring out what constitutes "normal". :-) -
@cperciva Make a graph of avg revenue growth rate per month for your whole history. Flat = normal, departures therefrom = seasonality. -
@paulg Ok, so basically assume there's a seasonal pattern and do a least-squares fit. Got it. :-)
End of conversation
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