For a decade, people said location would let Starbucks send you a coupon as you walked past the store. It turned out the use case was Uber.
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@paulg Apple said it when they launched ibeacons. I couldn't believe it. -
@BenedictEvans@paulg they can retarget based on locations the phone has been... coupons and ads are in the same family -
@joshu@BenedictEvans@paulg We (Foursquare) tested a ver of this in 2011 (ping me every time I walk by new place) -- was annoying as hell -
@joshu@BenedictEvans@paulg Secret sauce = only ping me with messages that have social relevance, & tack any coupons on back of UGC pings
End of conversation
New conversation -
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@paulg@BenedictEvans Honeypot in the security sense, that it was used to filter out those who just jumped on the latest bandwagon?Thanks. Twitter will use this to make your timeline better. UndoUndo
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@paulg@BenedictEvans That's because such coupons only work for the marginal customer. Starbucks isn't going to pay for existing customersThanks. Twitter will use this to make your timeline better. UndoUndo
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@paulg@BenedictEvans turns out no one walks by a Starbucks without popping in for 500 sugar calories and 5 bucks. No coupon neededThanks. Twitter will use this to make your timeline better. UndoUndo
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@paulg@BenedictEvans do you have a collection of such honeypot ideas over time? Would be an interesting read :)Thanks. Twitter will use this to make your timeline better. UndoUndo
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@paulg@BenedictEvans why do people keep getting obsessed with coupons ?Thanks. Twitter will use this to make your timeline better. UndoUndo
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@paulg@BenedictEvans yet it will still very likely be a normal occurrence in the future of marketing. Timing is the hardest thing.Thanks. Twitter will use this to make your timeline better. UndoUndo
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@paulg@BenedictEvans check out Turnstyle Solutions. So far as I am aware, they are the closest to this idealThanks. Twitter will use this to make your timeline better. UndoUndo
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