For a decade, people said location would let Starbucks send you a coupon as you walked past the store. It turned out the use case was Uber.
@BenedictEvans One of the most common places people said it was in YC applications. It's one of those honeypot ideas.
-
-
@paulg@BenedictEvans check out Turnstyle Solutions. So far as I am aware, they are the closest to this idealThanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
@paulg@BenedictEvans That's because such coupons only work for the marginal customer. Starbucks isn't going to pay for existing customersThanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
@paulg@BenedictEvans yet it will still very likely be a normal occurrence in the future of marketing. Timing is the hardest thing.Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
@paulg@BenedictEvans why do people keep getting obsessed with coupons ?Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
@paulg Apple said it when they launched ibeacons. I couldn't believe it. -
@BenedictEvans@paulg they can retarget based on locations the phone has been... coupons and ads are in the same family - Show replies
New conversation -
-
-
@paulg@BenedictEvans Honeypot in the security sense, that it was used to filter out those who just jumped on the latest bandwagon?Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
@paulg@BenedictEvans do you have a collection of such honeypot ideas over time? Would be an interesting read :)Thanks. Twitter will use this to make your timeline better. UndoUndo
-
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.