Paul GrahamVerified account

@paulg @pmarca The power to stay alive for a few years beyond when your product is no longer competitive.

@paulg @pmarca or if you're Apple.

@paulg cc: @bradmenezes - same thing we discussed earlier. If something new comes along that's better - it can replace old products.

@paulg @pmarca do not confound synthetic brands with reputation brands. Most powerful brands are due to reputation, no to design

@paulg @pmarca Apple. Not commodity products; Intense loyalty surrounding products; brand convinced customers to buy into crazy products