Conversation

This may not just be a problem with Google but possibly also the recipe for beating Google. A startup usually has to start with a niche market. Why not try writing a search engine specifically for some category dominated by SEO spam?
Quote Tweet
A recent small medical issue has highlighted how much someone needs to disrupt Google Search. Google is no longer producing high quality search results in a significant number of important categories.
Show this thread
You might need to do a lot of manual spam fighting initially. That could be both the thing-that-doesn't-scale, and the thing that differentiates you by being alien to Google's DNA. (They must hate manual interventions; so inelegant).
15
321
Maybe ultimately you open up spam fighting to your users. If you managed this well, you could harness a lot of energy. Lots of people want to be amateur police. And boy would Google find it hard to follow you down that road.
37
383
Remake the original Yahoo with hand curated search results or a hybrid once you have enough samples to train AIs. Only add sites that don’t spam up their pages. Start with recipes. Those are especially noxious with the long intros.
10
70
If there's a steep distribution of the value of queries, which I'm sure there is, it could make sense to hand-curate some results.
5
27
Show replies
With closed communities, walled social networks, this isn’t as easy to solve anymore as it was when Google started. Consider ranking good products to buy; Amazon has a total closed monopoly on searches, reviews, purchase data. Google’s downfall is going to be multi-pronged.
3
8
Show replies
Google focus shifted from highest quality search results, to now attempting to shape public views and perception. Those are competing aims.
2
Somewhat related, I'd love if search indexes were open, and I could manage it. Instead of a robots.txt file, just let me update my sites profile. Google does have webmaster tools... they're not good, they never have been.
2
1
One of the cool parts of web3, is lots of data that might have been locked in centralized databases is now on the chain. Huge opportunity to shine some light on the dark web.
1
1