Most entrepreneurs assume they know what customers want - those assumptions are based on instinct and experience. But intuition is no match for data. Think like a scientist and design experiments; test a hypothesis; then try again. @mastersofscale #MindsetChallenge
You can cheat by being the customer yourself. And this is not merely an edge case, but closer to the default for the most successful startups.
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I think
@web coined “founder-product fit”
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I always think of this when people mention Apple not having focus groups. Clearly, Jobs was the customer.
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This is *still* ingrained in the company's culture today. You can tell when you look at the Apple Watch's features (e.g. fall detection, or cardiac arrest detection, etc...), which also shows you they're getting older.
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Spot on
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steve jobs was customer himself and a one with amazing taste
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And is it a good thing?
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Confused. Do you mean Mystery Shopping to check competition? Voice of Customer for market and your own product requirements? Benchmark your customer ops and sale staff? Or, "Hey I'd use that!" to validate your MVP?
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I think dogfooding
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