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The word “young” is a dangerous snare, though: leads to ignoring the 70% of the marketplace who AREN’T young. (And to traps like the startups that sell services your mom used to do for you before she kicked you out of the basement—invariably labour-intensive, unprofitable.)
The reason I added this qualification is that young people generally know what the available options are. You can't use this technique if you're 50, because your 50 year old friends might not.
I think that if I could make *one* thing that my kid (11) actually used on a regular basis, then I'd think about turning it into a business.
Also young people in general have less status quo bias.
Fair point
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