Paul Graham on Twitter: "What this news tells me is that Google has found a way to target ads just as effectively without using this data. https://t.co/WVJ9ew6f0z"

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1. John Dietrich‏ @ampyourgrowth Mar 3
  Replying to @paulg
  
  Or they just embraced the fact that their targeting wasn't much improved with all that data and their context search algo does it well enough
  
  1 retweet 42 likes
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1. Musings‏ @SJMusings Mar 3
  Replying to @paulg
  
  Is that... better?
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1. Mark‏ @mark31390585 Mar 3
  Replying to @paulg
  
  Haha so true
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1. Ehab James‏ @EhabJames Mar 3
  Replying to @paulg
  
  Could it be Google trying to win back the trust of its users?
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1. Evan LaPointe‏ @evanlapointe Mar 3
  Replying to @paulg
  
  It also suggests we just go back to a Wanamaker approach where half of budget is wasted, we just don't know which half. That's well-marbled advertising. Fattier and juicier and bigger.
  
  1 like
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1. Jpowlord‏ @jpow_lord Mar 3
  Replying to @paulg
  
  Is this thanks to AI? Deepmind stuff?
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1. Andy Jones‏ @beingandyjones Mar 3
  Replying to @paulg
  
  Or they used to be heavily reliant on ad-based revenue but don't need growth in that area at the same rate any more due to more high-growth areas for revenue
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1. Floris‏ @savage_floris Mar 3
  Replying to @paulg
  
  here's the reality: With the exception of search ads, googles advertising product absolutely sucks, they completely failed to offer useful targeting for youtube&display ads. Out of incompetence, not out of privacy concerns.
  
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1. charlie bowman‏ @varchar Mar 3
  Replying to @paulg
  
  Or that they are just so dominant, that it doesn't matter anymore.
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