Steve Jobs in 1980 on why Apple was named Apple: “Partly because I like apples and because it’s ahead of Atari in the phone book...I used to work at Atari.”pic.twitter.com/jEp4oyXRNO
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True. But would assume the impact largely depends on what your product is and how people find/look for it. In hindsight, would you change either name for this reason?
Jon Erlichman
No, I wouldn't change either name. The second time I even went in knowingly. I remember saying "Oh well, we're going to be last in alphabetic lists again."
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Really interesting to hear. So many factors lead to that decision and can ultimately have some impact on performance. "What's in a name" is what some would say.
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There doesn't seem to have been any huge business advantage for companies named "Aardvark"
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