In 99% of startups, failing to execute is a much bigger danger than being copied. So it's a mistake to risk the former in order to avoid the latter.
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What are the exceptions?
Ideas that people will immediately realize are good. Usually what protects you from being copied is that people don't even get that your new idea is a good one.
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I imagine this is more likely in domains where more people have direct experience. E.g. consumer electronic products seem more likely to be copied than infrastructure products.
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