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It also had that totally counterintuitive "strangers in your house" bit. I didn't believe it until I tried it
It was counterintuitive to us too, but what saved us was a tradition of picking more based on the founders than the idea.
How much was “if this works, it’ll be huge”?
In the end, it's always about the people...
Also, if I remember correctly, the founders, after maxing out their cards, created their own versions of cereals during a convention to continue to fund the company. That kind of founders just know how to get things done and never give up. Always a bad idea to bet against them.
More impressive is that they had to pack the cereal boxes themselves
I'm going out on a limb and guess they were: male, white, upper-middle class background, and ivy-league educated. I also guess that almost all the ycombinator guys are similar
They were graphic designers, which goes against every single pattern recognition model in tech. And they had the vision to create something grreat. (Note: not everything is about you)
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