I bet they did! The Airpod Pros are now a steal.
I bet Apple didn't consider the possibility of second order effects, like the high cost of their new headphones making them unfashionable even among people who could afford them.
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Also, Apple is now a fashion company and conspicuous consumption is _the_ strategy.
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Why psychohistory can't work.
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Doesn't the entire high-fashion industry exists as a sortof counter-example to this.
@Burberry literally sells $1000 sweat pants. -
Fashion is selling status
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Apple doesn’t need to worry about second order effects because they are masters of brand.
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It is priced well above established competitors, and that’s worrisome imo if $550-range will be taken as the new norm for noise cancelling headphones. A part of me hope what happened to the full sized Homepod happens to this as well.
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for reference, homepod launched for $349, Apple officially discounted it to $299 without a newer iteration being released, and third party retailers (e.g. best buy) occasionally offers them at $199. Exceedingly rare for a product that hasn’t met its successor.
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Miss the days of surprise and delight.
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An empathic Apple might have release SchoolPods, $50 downmarket AirPods optimized for speech and noise cancellation so kids could remote school easier. Then, do a special where for every pair of AirPods Max purchased, a kid somewhere received a free set of SchoolPods.
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But what do I know, I'm not worth a trillion dollars.
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