Why are the words "disruption" and "innovation" such strong predictors of bs?
Because neither is the actual goal of people who solve hard problems. Disruption is merely a possible consequence, and innovation something you may have to do en route.
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In large companies, the words “innovation” and “disruption” are code for “capabilities we probably need in the longer term but don’t fully understand” Using these words to describe your offering becomes a market for lemons
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Sounds like the first sentence of a great essay
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As I understand it, SpaceX was founded in part with the explicit goal of disrupting the existing aerospace industry. Tesla seems to have taken a similar approach as well. Other examples come to mind, but less confident. Some disruptive companies did have disruption as a goal.
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They don’t describe what makes something good.
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Is this something you’ve changed your mind on over the years? I remember aan essay about frighteningly ambitious startup ideas, which was essentially making the case for disruption. Although it did include a clause for starting small on your way to the top.
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Statement of the year!
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So the objective is to solve the problem and the result is innovation and disruption. But "problem solving" sounds boring and "innovation" sounds sexy.
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I prefer creative problem solving over innovation, but the c suite prefers the latter
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