Filed under things you notice during the holidays. I am with Paul. I blame Google. SEO experts would be next. The poor food bloggers are just trying to earn a few eyeballs and pennies via their tech overlords.
Curiously enough, if changes in antitrust law caused more competition among search engines, that could stop it, because I believe Google's policies about duplicate content are one reason sites do this.
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https://www.google.com/amp/s/www.politico.com/amp/news/2020/11/16/the-biden-teams-tug-of-war-over-facebook-436672 … Yea, tech is going to get the antitrust treatment....
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Is it not also related to general copyright law? I know that's why cookbooks include long-winded stories.
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#Google prioritizes speed so if you can get to the recipe faster ...
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I think it's actually more closely related to ranking factors which prioritize percentage of non-bounce users. If majority of visitors spend 30 seconds looking for the recipe before they leave, Google can't tell the difference between that and a good visit.
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So the incentives for content producers are to produce a maze that delays people's decisions about whether or not the page is useful long enough to trick Google's algo. When that also changes, they'll just prioritize a different hack that someone finds which equally sucks.
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An interesting regulation might be forcing fangs to split off their data from the application. If that data is available to be brokered and used for a price it would increase innovation.
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Likely another key driver is the dynamics of display ad optimizations. Longer scroll behaviors drive more ad impressions, view-ability of ads in viewport, multiple ad loads as the user keeps trying to get to recipe and instructions. Gaming GAM
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