"Make something people want" is fundamentally advice about being empirical, instead of assuming you already have all the answers. The equivalent for investors would be "Let founders teach you what people want."
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I can remember several very vivid cases of founders teaching me what users wanted. With both Airbnb and Twitch I was initially incredulous. But they seemed to know what they were talking about, so I gave them the benefit of the doubt.
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If I had to decide whether or not to fund a startup based on a single question, it would be "How do you know people want this?" Which is basically a more specific way of saying "Teach me about your users."
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Airbnb is the example I use of paradigm changing companies that I would never have invested in for simply not seeing how the future would evolve. Still seems like a crazy idea!
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When you ask that question, what methods of customer feedback collection do you find more useful? I ask because I've been holding a couple dozen customer discovery calls to assess product/market fit and I'm wondering if there's a better way.
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Thanks for this nugget. Listening, understanding, empathy and continuous improvements are key to unlocking customer success.
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And the best case of this is being the user yourself. Here the question is: are there more people like you? Next question is: if so, how many? Then a typical user only knows what they already know. You have to provide the new way for them to see.
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