But when customers tell you why they won't buy your product, that you should listen to. They can occasionally be mistaken, but not as often, and there is an iterative process for converging on the truth.
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It's a mistake to treat investors' reasons for rejecting you as a guide to what you need to focus on, for three separate reasons: (a) much of the time they're lying, (b) when they're not, they're often mistaken, and (c) fundraising is not the primary goal anyway.
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Should you disregard their feedback entirely?
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Consider if multiple investors have similar feedback.
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How do you work out what you should take away (if anything)?
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Very interesting! Before now, I thought the rejection reasons as the focus points.
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"Believe the 'no' but never the reason." is the most concise and yet still helpful piece of advice I've received (credit to
@BraytonKey at@BoostVC ) -
The original version is "Believe the no, but not the why."
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