The "next x" is often different from x in some surprising way that shows you were taking too much for granted about what x was. Perhaps for this reason, it's not usually found by searching for the next x.
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It's quite possible for example that the next Apple won't be anything so obvious as a startup working on the next form factor in computing. It could be next on some other vector whose importance we currently underestimate.
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So the way to start the next Apple is probably not even to think about Apple, but just to make something you know the world needs. Probably the only way to start the next Apple is by accident, just as in writing or painting the only style worth having is the one you can't help.
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Replying to @paulg
This is totally true in fiction. You can’t become the next George R. R. Martin by cloning his style because the real GRRM is already a market incumbent. You need to look for the gaps in the tree canopy before putting down roots.
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Or just put down roots wherever feels most natural to you, which is unlikely to coincide exactly with some existing tree.
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