It's quite possible for example that the next Apple won't be anything so obvious as a startup working on the next form factor in computing. It could be next on some other vector whose importance we currently underestimate.
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So the way to start the next Apple is probably not even to think about Apple, but just to make something you know the world needs. Probably the only way to start the next Apple is by accident, just as in writing or painting the only style worth having is the one you can't help.
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Follow me for "next x"

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Words of wisdom. When I discovered Svelte, the next frontend library turned out to be a frontend compiler.
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Yes, like "next Tuesday". :P
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This really reminds me of Peter Thiel said about “the next Mark Zuckerberg will not be making a social network, nor next Bill Gates a computer company” etc. Do you think having ideas like “Uber but for XYZ” is the wrong approach then?
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Yeah... eg. the competition to Excel is not just Google Sheets but also Trello
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The Mac started it's success by merging unrelated fields like Arts (Calligraphy) with Computer Science. After decades of specialization, I am sure that's where the next breakthrough innovation will come from once more, maybe medicine or social sciences.
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I think this applies to investment firms too. At MIT we have to be super careful and thoughtful about pattern matching when looking for the next generation of world class investors for MIT's portfolio.
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People change a lot slower than technology though. Plus you have huge social pressure pushing you in certain directions, and since this pressure comes from people who neither know nor care about the work you do, it's effectively little more than a source of error.
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