I think the reason is that the evolution of the product is so discontinuous. The company has to keep shipping, and customers to keep buying, new products. Which in practice is like relaunching the company each time.
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Startups are subject to something like infant mortality: before they're established, one thing going wrong can kill the company. Hardware companies seem to be subject to infant mortality their whole lives.
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I don't know if there is an answer to this, but if there were a way for hardware companies to evolve more the way software companies do, they'd be a lot more resilient.
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Is "default alive" the point at which you would say a startup is established?
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Also, pivoting is > an order of magnitude harder for a Hardware startup.
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Isn’t it software dynamics elasticity vs hw rigidness in necessary pivots?
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It’s sad but true. What do you mean with “HW companies seem to be subject to infant mortality their whole lives” and u have some example?
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Blackberry
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Is such an emotive analogy necessary?
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That’s why it’s called ‘hard’ware
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You need three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible. -
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