I don't understand what "mission-driven" really means. Everyone talks about investing in a "mission-driven" company but isn't EVERY company a mission-driven company? What are examples of companies that aren't?
Companies that simply want to make money aren't. So Goldman Sachs isn't, for example.
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Is that true though? If they're mission is to function as a market maker, allocate capital, etc. aren't they still mission-driven?
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I don't think that is their mission though. I think that's just something people in finance say to justify their existence.
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aaaah and yet an other opportunity today to drop
@aedmans on why purpose and profit must and—more often than we think—do go hand in hand...Thanks. Twitter will use this to make your timeline better. UndoUndo
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Rocket internet cloned internet companies to make money - mercenary strategy AirBnB revolutionising travel whilst delighting customers - missionary strategy
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Making money without regard can also be a mission.
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At the beginning probably GS was "mission-driven". Big banks these days should be treated like a set of very distinct businesses fused together under a logo and legal entity.
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Seems like that is exactly their mission, though.pic.twitter.com/eLI0VfPDMJ
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Long term greedy is still greedy
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Matured companies are market driven. The word mission complements vision. A company like Apple had a vision and they made it a mission to achieve it. Although now it is purely market driven; Apple will not create great products if it can't make money out of it.
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Also compare Apple to someone that creates fans. Apple would in ncontrast look like mission driven with a vision. It is relative.
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