Most people strive to be first to market but another clever approach is being intentionally *delayed* to market. You let a few companies form, validate what the demand is like, discover big gaps unsolved, and you narrowly solve a different big problem vs the most competitive one.
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Paul, don't you think Apple ends up with a similar, deliberate strategy whether it be music, phones, speakers?
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Easier for a multi-$BB profitable incumbent to deploy this strategy along new product lines. Much harder to found a new company around the strategy. Form company (funding?), then sit on idea hoping other entrants leave an unsolved niche that still proves profitable?
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Truth you just see the winners. Who then back engineer the story...
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Depends on the market and industry as well. Reminds me of a quote a former executive at
@Qualcomm Dan Shrock used to repeat often - "a chip cannot be good if its late".Thanks. Twitter will use this to make your timeline better. UndoUndo
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especially when a global pandemic happens to accelerate your line of business
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Except probably in the case of Apple. Always "late" to market with a more refined, polished version.
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When you listen closely to your clients, you will end up with the right timing almost always. Pretty sure is no accident when it happens.
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It reminds me the book "Outliers".
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Companies with deep pockets can play this game. Case in point
@reliancegroup They waited for the right moment. They are buying nimble startups at higher costs but that is still a steal considering his younger brother went bankrupt by being early
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Arguably this is what happened with Stripe.
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