This is awesomepic.twitter.com/Htvqf0UN1M
Why? If the plunge had happened a little later, I would have said TV, but the curves don't match.pic.twitter.com/RjeEnutygE
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how would you factor in ww2?
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I believe the uptick (1.35%) is prompted by WWII (newsreels), the end of the war then returns to pre-war equilibrium (1%), at which point TVs start taking off (your chart in 1950 starts at 10% penetration) and the secular decline begins
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Yeah, it's pretty clear that 1948/9 was when TV took off. The Ed Sullivan Show started in 1948 and the Lone Ranger in 1949.https://en.wikipedia.org/wiki/1949_in_television …
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Interesting time scale for a continuous change. ~1 generation to re-equilibrate. Reduced available time/$ while taking care of the baby boom then “freezing in” behaviors?
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Maybe tickets got cheaper
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