Fun fact: Lululemon and Snowflake had the same gross margin of 56% last year
The difference is that Snowflake probably isn't trying that hard to improve their margins at this stage.
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THAT’S the difference between those two?
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Agreed and of course very different businesses. Snowflake's gross margin in the first quarters of this year: 61% and 62%.
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But pretty impressive for a clothing brand with no true differentiation besides brand.
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Paul would you argue that they’re possibly intentionally keeping margins lowish? Probably less competition that way... although it’s not like the industry is any secret
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Possibly that too.
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thats pretty impressive for a clothing brand.. they are highly specialized though, ASFAIK targetting primarily people interested in yoga etc
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I’ve heard (from a VC) that gross margins are sticky.
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