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An interesting question. You need x to survive as a company. How could you “cheat” and make it happen now, even if that way is unsustainable? I guess that’s “do things that don’t scale”
I think the “how could you cheat to make that happen tomorrow?” framing equally interesting. Wish I had that two years ago.
Another framing is "What's the minimum thing required to get to the next user doubling?" Then you automatically transition from "do things that don't scale" to "do things that are more streamlined" and so onhttps://medium.com/bloated-mvp/the-lean-mvp-flowchart-add48d7bcbae …
care to share when default dead or alive was born 
We're literally living through the same experience but in the restaurant industry
What can you say to people who think you can’t scale past the ‘cheat code’, we serve college girls and some people think Adla won’t work outside colleges.
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