Otherwise most companies in those days had family names, e.g. Phillips Oil, Packard Motors, Chevrolet, etc.
Most names like "US Steel" were not companies' original names, but were created for the results of mergers — particularly by J. P. Morgan, who specialized in this.
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“General Electric” was the best known example of this.
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IBM’s name was “Computing-Tabulating-Recording Company” until 1924. Yes, with actual hyphens.
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It depends. Before the "golden spike" (1869), the US notion was almost absent of any commercial name.
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JP Morgan and his circle had a gift for monopolistic company names that sound ... banal and inevitable: United Dry Goods, General Electric, Associated Merchants, National Tube, International Harvester, American Bridge Company, American Telephone & Telegraph.
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I like the idea of names that feel inevitable.
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