Find a small market. Monopolize. Expand. Repeat.
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Choose the niche that you enjoy, where you can excel and stand a chance of becoming and acknowledged leader.
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Always be ready to pivot.
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Our professor once said, "If someone else is telling you to target a niche, there is a high probability it isn't a niche anymore"
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Starting out with a niche is a wedge into the market. Crawling into one is an escape from it.
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that depends on your values. If you're trying to create a growth business it's absolutely true. If you're trying to make a living doing what you enjoy, a niche is a great thing to find.
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Made this mistake myself with my current project. Didn't define the niche and now I'm trying to scramble to get into one. I agree, it would have been much easier to start out instead of crawling in.
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Don’t start broad and try to go niche once that doesn’t work.
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