When founders ask about positioning vs competitors, I think of Glengarry Glen Ross— 1st prize is a Cadillac Eldorado. 2nd prize is a set of steak knives. 3rd prize is you’re fired. Better to find a niche where you win first prize than to be one of an undifferentiated many.
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So in this case I'd give the opposite advice. Crowded market? That's a good sign, because it means there's no solution yet. So jump in. But don't pick a niche market in order to avoid competition. If you want to avoid competition, what you want is a job, not a startup.
If you start out in a niche market naturally, like Facebook only working for Harvard at first, or Microsoft only running on the Altair, that's great. But don't choose a niche market except by accident.
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Curious. Why can't you pick the niche?
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hmm, i agree
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I’m not sure
@finkd was particularly strategic in his initial choice of markethttps://youtu.be/--APdD6vejI?t=237 …Thanks. Twitter will use this to make your timeline better. UndoUndo
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“Don’t choose a niche except by accident”..... I guess I am not qualified to start in a niche unless I’ve tunnel visioned myself into only thinking about the niche, which is the only way to choose it by accident.
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