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"What can be said at all, can be said clearly; and whereof one cannot speak, thereof one must be silent."
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http://www.paulgraham.com/talk.html if you place some 'outside filters' in your writing,you are creating 'gaps'in your thinking.
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What keeps us from massive a/b testing this on sale? Actually... Now that I think about it. Sounds a bit like a problem, that machine learning could help with.
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Cf. Drain the swamp
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The popularity of these phrases is probably as much a function of the writers’ reputations as it is of the actual words.
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"Don't eat yellow snow"
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A good phrase is like a good software feature. You never know which one will take off, but when you begin noticing that it’s “catching on,” don’t be afraid to tweak it and then actively promote it.
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Please don't lol. Not doing that is a supremely respectable trait of Paul G. A lesser writer would have turned many of his essays into standalone books "Do Things that Don't Scale", "Make Something People Want", "Why Nerds are Unpopular (in the self help category)", etc.
End of conversation
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Often when you’ve thought about something very deeply you can find simple ways to explain complex ideas. And its that simplification in and of itself that can become popular if the complex idea/problem becomes popular too. Do you agree?
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...so in other words, 'do things that don't scale'?
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