If you're a designer or marketer, one of the most valuable things you could do right now is to create a mask that people want to wear in order to seem cool, even if they're against masks.
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Make the mask that schools are tempted to ban. Make the mask that kids rebel against their parents by wearing. Make the mask people collect. Make the mask that old people wear in order to seem hip. Make the mask that stores have to keep near the register or they get stolen.
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Nike... Air.
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Shh, don't enable them. =P
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Don't jinx it?
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Masks do not need marketing. There is lot of data and precedence it works. We should educate people instead.
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I'm passing this idea on to a designer friend right now. What kind of brands to approach?
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I've been shocked at the relatively lack of "American Ingenuity" when it comes to this pandemic. Where's all the cool ideas for masks? Where's all the innovation in air filtration? I see some, but mostly I see bureaucratic institutions terrified of making decisions
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