If you're a designer or marketer, one of the most valuable things you could do right now is to create a mask that people want to wear in order to seem cool, even if they're against masks.
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The opportunities for brand marketing are unprecedented. You're right on people's faces. That's so much more powerful than shoes. You'll never get another chance like this in your lifetime.
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Make the mask that schools are tempted to ban. Make the mask that kids rebel against their parents by wearing. Make the mask people collect. Make the mask that old people wear in order to seem hip. Make the mask that stores have to keep near the register or they get stolen.
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I feel like you'd need something *really* special to win over someone who's against masks.
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"I feel like you'd need something *really* special to win over someone who's against masks." All they have to do is slap a political bumper sticker on one.
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Extra points for influencer, TikTok worthiness...
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it's amazing the aversion to wearing masks in the US vs. Asia...
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A mask saying "This is not a mask" or "I will never wear a mask" may work ... but what do I know?
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Understanding the demographic of the anti-mask folks, Confederate Flag or MAGA masks should do the trick...as long as there are a few misspelled words.
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It could be huge - low (lowest?) cost to produce as a first product - widespread demand - its the kind of first product that could launch a future Nike competitor.
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Someone should rope in the college/NFL football, nba,mlb stars to do a marketing blitz with their team specific face masks. Revenue for the franchise and health for their fans.
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