"Beef-as-marketing" is too awkward. I hereby rename the phenomenon simply "beef marketing."
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I'm the Head of Marketing. I can tell you it's just not part of our calculus.
Yes, I know. But considering that your boss liked the tweet in which I originally used the phrase "beef-as-marketing," I recommend you check and make sure you have the latest version of your calculus.
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Great marketing needs a great story. And underdog friction makes for a great story.https://medium.com/@Brian_G_Peters/6-rules-of-great-storytelling-as-told-by-pixar-fcc6ae225f50 …
Thanks. Twitter will use this to make your timeline better. UndoUndo
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